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Welcome to the leading collaborative retail organization facilitating profitable relationships between retailers and suppliers. VCF, in association with Trade Promotion Management Associates (TPMA) , is an advocate for retail-supplier trading synchronization and champions initiatives to increase strategic industry-wide productivity, profitability and growth. While still possessing the core values of its large membership, VCF marks a transition to serve more touch points in perfecting retailer-supplier execution to shorten cycle times and drive overall velocity in the supply chain.
Retailers
- Increase revenues and profits with optimized flow of goods to the sales floor
- Align a diverse vendor base with your strategic corporate objectives
- More...
Suppliers
- Grow revenues and improve profits with optimized product sell-through and error-free trading practices
- Design a responsive supply chain from techniques learned through your membership
- More...
Service/Solutions Providers
- Establish your organization as a thought leader in retail supply chain operational excellence and enabling technology
- Gain access to a wide range of retail and supplier decision makers and influencers from finance, operations, logistics, marketing and IT
- More...
Member Comments
"VCF allowed us the ability of better understanding root causes that drive deductions, allowing us to address and fix the problem. We continue to attend the semi annual conferences just to stay on top of our game. Also, the VCF Compliance Clearinghouse has saved us ten’s of thousands of dollars, that would otherwise be lost to deductions."
"Everyone in our organization from Customer Service to Corporate Management benefits from the VCF Compliance Clearinghouse. It has become a tool that we have relied upon on a daily/weekly basis to better our response time in compliance issues. We appreciate VCF for making our jobs a lot easier!"
"Our membership in TPMA has enabled us to open a whole new market segment for our advertising media services. The educational programs have increased our understanding of the issues facing trade promotion advertising and the conferences have helped us build valuable partnerships in the industry that have enabled us to gain new business."
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